So whats next when you have top ranking on google for your keyword set?
How do you keep growing your organic traffic?
Here is some advice I gave to an automotive software company which has successfully gained top place in google for all of there keyword sets such as "automotive software" and a few others. It has taken over a year to get them to the top with all of there keyword sets but now that they are there how can we up the page rank and expand the organic traffic coming to there site to increase sales. I love to see real results like these.
Below is a quick summary of what you can do to increase your organic traffic once you get to the top. It is basicly a copy of an email I wrote for them after a marketing consultation with a great company:
I have starred out the domain names and company name for privacy reasons.
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Recommendation Summary For Phase Two of Web Marketing for *** Software
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Cross link your sites on the footer, header, of navigation as mentioned in the meeting yesterday.
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Take all of your demo videos and create a YouTube channel and upload them. Put a link on your site pointing to your new YouTube channel.
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Use the linkbuilding submission service for SEO and Promotion. To do this you will have to create 2 articles and 2 press releases. Use the **** offer they currently have running. Do it twice, one for each campaign listed below. This is probably the most important of all the items in the list because you need higher ranking on ***.com and you are still in the sandbox for the other site *****.com.
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Do a campaign on ****.com. Because *****.com needs help with ranking I would highly recommend making one of the articles about the service it offers and one of the press releases about a recent update to the software. Use these in the SEO submission service.
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Do a separate campaign for ****.com. For SEO, linkbacks and social book marking I recommend making the second article and press release for the ****.com website linking to a page that is deep in the site. You will have to create a page in the site to link the article and press release to.
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With all the articles use the technique of getting the list of keywords collected from Google Adwords and keywords you know are the most searched on for your industry then create a sentence from each one in a human readable fashion about latest updates and so on. Keep in mind that the primary purpose is for SEO, although it should be written to provide real content people will read and be interested in.
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Create an internal page on each site for the content to be submitted to the SEO campaigns.
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Turn on or create the RSS feeds for ***.com (main site).
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Install Wordpress on *****.com and *****.com in a directory (not a sub domain though because sub domains appear as a separate domain to the major search engines).
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Install the rss reader widget to read the updated feeds from your rss feeds on ****.com and if you can find any good rss feeds from other blogs set them up also so there is daily content going onto these subsites. Once this is set up you will not have to worry about content.
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Add a link on each site in either the footer, header or navigation menu pointing to the new blogging software.
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For aesthetics you may want to install the plugin “Theme my login” and other plugins to get the desired look and feel you desire. And don't forget to put in the google analytics code for them for tracking visitors.
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Create a face book account or log into your existing account if you have one.
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Then create a page for “Automotive Software” and apply your rss feeds to the page using RSS Grafitti. You can find information on how to do this by googling “Facebook DeveloWare”. On that page you will see a link with instructions on how to do add the feeds.
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Next create a group for “Automotive Shop Owners” or something to that affect. On this page you can also apply rss feeds using RSS Graffiti. However, on this page maybe you can find other feeds from external blogs or news about your industry to apply.
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Add a link on your site pointing to this new user group and page with some text like “visit us on Facebook” or something to that effect.
In the next phase we should take a deep look at the content on the ****.com site. We should also take a look at effective ways of reaching out to your current customers on a regular basis. One other item not covered in the list above is mass mailing. I have found mass mailing done correctly is very effective for reaching out to new customers if done correctly. However, mass mailing can severely cripple your business if not done correctly and most of the time there is output of a couple hundred dollars. That is why I did not mention it this time around. I tried to focus on low cost solutions that focused on what you have in place already. The final thing we discussed was a Q&A script to get.
Also, keep in mind that because of the length of time it takes the search engines to update there indexes, most of the results from this campaign will not be seen for up to 2-3 months after completion. However the results will be well worth it.
