The new Collections Questions & Answers Board is the first of its kind in the Credit and Collections Industry. Specialists from all fields can use it to share information and get answers to questions.  Typical users will be medical collectors, third party collectors, debt buyers, debt sellers, asset recovery specialists, skip tracers, collection agencies, collections attorneys, collections firms, commercial collectors, collections software agents and the full range of professionals in the Industry.  However, consumers will be able to use the site also to get answers to questions and expert input from the specialist mentioned above.

The debt collections questions and answers site is a great way to let consumers and debtors have direct access to debt collection experts.  People in the collections industry can also get direct feed back from debtors and help explain some of the questions people with outstanding debts sometimes have.

From an Internet Technology perspective, the addition of the debt collections questions and answers is a great way to add value to the site, create good wholesome content, and help people all that the same time. In addition to adding content people can subscribe the the RSS feeds to keep current with new content being added to the website. 

ProCollectionJobs.com has now added several sections to their site including debt industry news, collection industry press releases, and most recently the Questions and Answers Board.  ProCollectionJobs.com is quickly surrounding the Collections, and Accounts Receivable Industry.  They are also planning the launch of a massive marketing campaign that will utilize traditional marketing avenues such as TV, news paper, and high level online advertising.  They average 15% to 20% growth per quarter in the network of companies utilizing there services. ProCollectionJobs.com is the leading online job board for the collections industry boasting over 700 companies that use there career services.

ProCollectionJobs.com is poised to close a transaction this month with a small network of companies. This network includes skip tracing companies, collection agencies and long standing debt buyers.  This venture will launch ProCollectionJobs.com into the debt market.  Within the next 4 months the venture will see over 100 million dollars of debt purchased, skip traced and placed creating hundreds of jobs for specialists in the Industry.  

For more information visit: ProCollectionJobs.com

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How do you keep growing your organic traffic?

Here is some advice I gave to an automotive software company which has successfully gained top place in google for all of there keyword sets such as "automotive software" and a few others. It has taken over a year to get them to the top with all of there keyword sets but now that they are there how can we up the page rank and expand the organic traffic coming to there site to increase sales. I love to see real results like these.

Below is a quick summary of what you can do to increase your organic traffic once you get to the top. It is basicly a copy of an email I wrote for them after a marketing consultation with a great company:

I have starred out the domain names and company name for privacy reasons.

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Recommendation Summary For Phase Two of Web Marketing for *** Software

1. Cross link your sites on the footer, header, of navigation as mentioned in the meeting yesterday.

2. Take all of your demo videos and create a YouTube channel and upload them. Put a link on your site pointing to your new YouTube channel.

3. Use the linkbuilding submission service for SEO and Promotion. To do this you will have to create 2 articles and 2 press releases. Use the **** offer they currently have running. Do it twice, one for each campaign listed below. This is probably the most important of all the items in the list because you need higher ranking on ***.com and you are still in the sandbox for the other site *****.com.

• Do a campaign on ****.com. Because *****.com needs help with ranking I would highly recommend making one of the articles about the service it offers and one of the press releases about a recent update to the software. Use these in the SEO submission service.

• Do a separate campaign for ****.com. For SEO, linkbacks and social book marking I recommend making the second article and press release for the ****.com website linking to a page that is deep in the site. You will have to create a page in the site to link the article and press release to.

• With all the articles use the technique of getting the list of keywords collected from Google Adwords and keywords you know are the most searched on for your industry then create a sentence from each one in a human readable fashion about latest updates and so on. Keep in mind that the primary purpose is for SEO, although it should be written to provide real content people will read and be interested in.

• Create an internal page on each site for the content to be submitted to the SEO campaigns.

4. Turn on or create the RSS feeds for ***.com (main site).

5. Install Wordpress on *****.com and *****.com in a directory (not a sub domain though because sub domains appear as a separate domain to the major search engines).

• Install the rss reader widget to read the updated feeds from your rss feeds on ****.com and if you can find any good rss feeds from other blogs set them up also so there is daily content going onto these subsites. Once this is set up you will not have to worry about content.

• Add a link on each site in either the footer, header or navigation menu pointing to the new blogging software.

• For aesthetics you may want to install the plugin “Theme my login” and other plugins to get the desired look and feel you desire. And don't forget to put in the google analytics code for them for tracking visitors.

6. Create a face book account or log into your existing account if you have one.

• Then create a page for “Automotive Software” and apply your rss feeds to the page using RSS Grafitti. You can find information on how to do this by googling “Facebook DeveloWare”. On that page you will see a link with instructions on how to do add the feeds.

• Next create a group for “Automotive Shop Owners” or something to that affect. On this page you can also apply rss feeds using RSS Graffiti. However, on this page maybe you can find other feeds from external blogs or news about your industry to apply.

• Add a link on your site pointing to this new user group and page with some text like “visit us on Facebook” or something to that effect.

In the next phase we should take a deep look at the content on the ****.com site. We should also take a look at effective ways of reaching out to your current customers on a regular basis. One other item not covered in the list above is mass mailing. I have found mass mailing done correctly is very effective for reaching out to new customers if done correctly. However, mass mailing can severely cripple your business if not done correctly and most of the time there is output of a couple hundred dollars. That is why I did not mention it this time around. I tried to focus on low cost solutions that focused on what you have in place already. The final thing we discussed was a Q&A script to get.

Also, keep in mind that because of the length of time it takes the search engines to update there indexes, most of the results from this campaign will not be seen for up to 2-3 months after completion. However the results will be well worth it.

What is your skill set and who are you helping?

As we all know having a great site is absolutely worthless if people dont ever see it. It is like having a bad ass race car in the garage with no gas in it. What good is that? NONE! So phase two was to market his simple clean little site. But in this case we are going to market the site localy. He is a handyman so first thing I did was throw $20 worth of google adwords at it. I streamlined the ads to only show around his area he lives in, Sarasota, Venice, Nokomis, Englewood, Port Charlotte ….

Here is the method of madness I used on his adwords on some of his key words, all at  $0.05 per click with a $2 a day limit:

sarasota handyman
venice handyman
nokomis handyman
…

then we threw in a few keywords for the skill of the trade:

venice home renovations
venice home repairs
venice remodeling contractors
…

By the time I was done I had 153 key words that all matched up to the content on his site and promoted his skill set in his demographics.

Now since money is a big issue because most people around here don't have it, we have to put on hold some of the things we would typicaly do to truly promote a company. However, I garantee this will bring him enough work to make a solid living. I can garantee it because I see it every day and I have not one unhappy client.

If money was no issue I would employ a service I can trust to submit a minimum of 100 press releases, 100 articals, and give him a few hundred social bookmarks. Now a days the market is saturated with companies that will perform this for just over a hundred dollars or so.  It sure beats submitting them yourself which can take days upon days to do.

The site has a nice code frame work that is easily scalable. Want a blog installed?… No prob. Oh, you need a cataloging system?… No prob! 

So there you have it in a nut shell.  I don't want to minimize the work that went into it, and every site. There is a ton of other things that have been done also. Such as setting up google analytics, submitting to google and yahoo and ask …. and all the rest. I also built him a back end so he can update his own content. I set up a cpanel, his email server, database for page content, contact form that was customized in how it sends the information to him, not to mention I put in all the content myself. I don't typicaly do that. So he got a full blown SEO optimized site with content and hosting and site promotion for less than you spend on gas for a week. 

I sometimes wonder "what the hell am i helping all these people for?" but it is what I felt led to do. So, I do it. I am called to help people help them selves  :) I trust that God will keep me afloat if I just do His will.

Joe Mas

Check out the site and let me know what you think: http://www.ExpertLocalHandyman.com. Just keep in mind its not the site we are looking at its the business it generates for the guy. So 3-10 extra phone calls from people inquiring about his handyman work will achieve the goal we were after.

Check out the RSS feeds for TheVetteNet.com here: http://www.TheVetteNet.com/feeds/

With just a little more than $400 dollars invested in marketing the site has seen an increase in revenue/profit of more than $15,000/month. We have adwords and a couple other banner ads running for it now. In less than 3 months traffic has increased from less than 100 unique visitors a day to around 200 – 500 currently.

Targeted Visitors=Revenue